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From Priyanka Gandhi Sarees To NaMo Caps, Parties Bet On Poll Merchandise
For the past two decades, 38-year-old Jeetram has been selling Congress merchandise outside the party headquarters at Delhi's Akhar Road. But for the first time, his merchandise will feature the newly-minted politician Priyanka Gandhi Vadra. With the national elections just days away, political parties are betting hard on their marketing strategies. The goal: high visibility and maximum outreach.
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